Self-clustering analysis of Shanghai´s new pragmatic consumers - A new way of CRM´s application

Since 1994, China has provided the network services. Right now, the internet penetration rate has been reached 34.3% in 2010; China has become the world´s second largest e-commerce market. The consumer became more and more complex and pragmatic, they got and share the information online, and those will affect the company´s marketing implementation, especially the CRM. So, we propose the new way to help companies deal with this problem.