Title :
Book recommendation based on web social network
Author_Institution :
Sch. of Humanities, Jiangxi Univ. of Finance & Econ., Nanchang, China
Abstract :
Recommender systems play an important role in dealing with web information overload such as book e-commerce. Current recommender systems often generate recommendation on users´ opinions on items, and have several fatal weaknesses. With the growth of web social networks, a new kind of information is available: trust rating expressed by an user on another user. The web-based nature of this information makes it ideal for use in a variety of intelligent systems that can take advantage of the users´ social and personal data. In this paper, we analysis the problem of trust in social network, then propose a recommender system model based on social network trust and discuss the recommender methods.
Keywords :
electronic commerce; recommender systems; security of data; social networking (online); Web information overload; Web social network; book e-commerce; book recommendation; intelligent systems; recommender systems; trust rating; Equations; Mathematical model; Presses; book e-commerce; recommender system; social network; trust;
Conference_Titel :
Artificial Intelligence and Education (ICAIE), 2010 International Conference on
Conference_Location :
Hangzhou
Print_ISBN :
978-1-4244-6935-2
DOI :
10.1109/ICAIE.2010.5641415