Title :
Notice of Retraction
Research on the improvement of market competitiveness based on customer value
Author_Institution :
Sch. of Bus. Adm., NanChang Inst. of Technol., Nanchang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The essence of market competitiveness is creating and delivering greater value for customers than competitors, which is not only a way to assess the competitive advantage, but also is the necessary condition for a market-driven organization. Thus in marketing process, enterprises must take creating superior customer value as the starting point and destination and focus on improving customer perceived benefit and reducing customer perceived cost in marketing strategy implementation to get customer loyalty and establish long-term relationship with customers and therefore ultimately win competitive advantage and enhance market competitiveness.
Keywords :
customer satisfaction; customer loyalty; customer perceived benefit; customer perceived cost; customer value; market competitiveness; market-driven organization; marketing strategy; Buildings; Companies; Customer satisfaction; Profitability; Technological innovation; customer value; market competitiveness; marketing strategy;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Dengleng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010645
