DocumentCode
3175213
Title
Lifestyle of obese population and brand choosing of personalized clothing
Author
Su, Zhaowei ; Xu, Dong
Author_Institution
Inst. of Art & Fashion, Tianjin Polytech. Univ., Tianjin, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
1220
Lastpage
1223
Abstract
This paper analysis lifestyle, shopping, consuming attitudes and personality of special consumer groups of obese population, based on psychological analysis, in order to frame lifestyles of the different consumers, allowing companies to have a deeper understanding of their preferences while selecting the target market and choosing their brand, for the purpose of following the future dynamic market direction, and promoting the long-term brand development.
Keywords
clothing industry; consumer behaviour; psychology; brand choosing; consumer lifestyle; consumer shopping; long-term brand development; obese population; personalized clothing; psychological analysis; Clothing; Color; Companies; Indexes; Obesity; Psychology; Customer; Obese population; Personalized Clothing;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6010661
Filename
6010661
Link To Document