Title :
Lifestyle of obese population and brand choosing of personalized clothing
Author :
Su, Zhaowei ; Xu, Dong
Author_Institution :
Inst. of Art & Fashion, Tianjin Polytech. Univ., Tianjin, China
Abstract :
This paper analysis lifestyle, shopping, consuming attitudes and personality of special consumer groups of obese population, based on psychological analysis, in order to frame lifestyles of the different consumers, allowing companies to have a deeper understanding of their preferences while selecting the target market and choosing their brand, for the purpose of following the future dynamic market direction, and promoting the long-term brand development.
Keywords :
clothing industry; consumer behaviour; psychology; brand choosing; consumer lifestyle; consumer shopping; long-term brand development; obese population; personalized clothing; psychological analysis; Clothing; Color; Companies; Indexes; Obesity; Psychology; Customer; Obese population; Personalized Clothing;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010661