DocumentCode
3175345
Title
On influence of CRM on enterprise performances
Author
Xuecheng, Zhang ; Yunxiao, Wang
Author_Institution
Network Center, Qufu Normal Univ., Rizhao, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
1261
Lastpage
1264
Abstract
This paper analyzes CRM(Customer Relation Management), enterprise performances and performance evaluation theory firstly. Then by using BSC(Balanced Scored Card) and traditional financial performance evaluation method and CRM, the paper puts forward the new evaluation system which can improve enterprise evaluation level, discusses the influence of CRM on enterprise performance. At last, the paper summarizes the strategy which will enhance enterprise performance through improving CRM level, describes the concrete operation methods of every link.
Keywords
customer relationship management; financial management; performance evaluation; BSC; CRM; balanced scored card; customer relation management; enterprise evaluation level; enterprise performances; financial performance evaluation method; performance evaluation theory; Control engineering; Data mining; Mobile computing; Technological innovation; Web sites; Wireless communication; CRM; enterprise perfomance; evaluation system;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6010666
Filename
6010666
Link To Document