Title :
The study of building the strategic partnership in the green supply chain
Author :
Cao, Haiying ; Mu, Lin
Author_Institution :
Dept. of Marketing, Tianjin Univ. of Finance & Econ., Tianjin, China
Abstract :
Today, the environment has already become a key factor which influences and restricts the development of the social economy increasingly. People have realized this problem and the importance of sustainable development, so the theory and practice of the green supply chain management (GSCM) have been paid more attention than before. The core of the green supply chain management is cooperation. This article mainly discussed how the core corporate builds the strategic partnership with other enterprises in the green supply chain. I expect this article can make corporate give dual attention to the social efficiency and consumers´ long-term benefit. At the same time it could help corporate build a long-term developmental strategy and gain the core competition.
Keywords :
organisational aspects; socio-economic effects; strategic planning; supply chain management; sustainable development; GSCM; consumers longterm benefits; corporate core competition; green supply chain management; social economic development; social efficiency; strategic partnership; sustainable development; Business process re-engineering; Economics; Green products; Supply chain management; Supply chains; core corporate; green supply chain management(GSCM); strategic partnership; suppliers; sustainable development;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010672