Sale effort competition in dual-channel supply chain based on a weakest online manufacturer

Author

Li, Peiqin

Author_Institution

Bus. Sch., East China Univ. of Political Sci. & Law, Shanghai, China

fYear

2011

fDate

8-10 Aug. 2011

Firstpage

1491

Lastpage

1494

Abstract

Sale effort competition in dual channel supply chain happens among two manufacturers and one traditional retailer in e-commerce age. Being a channel leader the first manufacturer´s role becomes complicated. That is, being the weaker traditional retailer´s supplier and competing with the second weakest manufacturer on the internet at the same time. Focusing on sales effort, the paper finds out their optimal decisions, and conditions in which supply chain coordinates. After that, it analyses how manufacturers 1´ channel sales effort effect affects three enterprises´ optimal revenues, optimal prices, etc. Besides, some managerial inspiration could be find out.

Keywords

electronic commerce; retailing; supply chain management; Internet; dual-channel supply chain; e-commerce; optimal prices; optimal revenues; retailer; sale effort competition; supply chain coordinates; weakest online manufacturer; Argon; Consumer electronics; Games; Internet; Marketing and sales; Numerical models; Supply chains; a weakest online manufacturer; dual channel; sale effort competition; supply chain;

fLanguage

English

Publisher

ieee

Conference_Titel

Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on

Conference_Location

Deng Leng

Print_ISBN

978-1-4577-0535-9

Type

conf

DOI

10.1109/AIMSEC.2011.6010696

Filename

6010696