A Research on Business-to-Consume Pattern Applied to the Tourism Enterprises Management

Business-to-consumer (b2c) pattern linked to e-business has been becoming more and more popular in several decades. E-business for personal tourism consumer has been interested for it is so easy to control, for which b2c have been studied. B2c e-business, however, may have very important implications and other problems. This paper applies a comprehensive approach to using Chinese sample of 200 tourism enterprises with b2c e-business. The results showed that tourism consumer in China have only marginally decreased as a result of b2c e-business. By the more research, the results also showed the reduction in personal tourism consumption was not fully compensated by the increase in cost without the b2c e-business.