Title :
Utilization of competitive intelligence in China´s trade fair companies
Author :
Bin Huang ; Shen, Mingxia
Author_Institution :
Sch. of Media Studies & Humanities, Zhejiang Univ. City Coll., Hangzhou, China
Abstract :
Since China´s domestic trade fair companies are facing more intensified competition from overseas counterparts, they begin to pay emphasis on establishing intelligence system to monitor and analyze their competitors and then build effective strategies for competition. This paper, based on analysis of competitive intelligence´s principles, as well as the definition and features of the trade fairs´ competitive intelligence, explores effective management and utilization of competitive intelligence in China´s trade fair companies.
Keywords :
competitive intelligence; exhibitions; international trade; China; competitive intelligence; domestic trade fair; intelligence system; overseas counterpart; trade fair company; Barium; Cities and towns; Companies; Competitive intelligence; Educational institutions; Media; competitive intelligence; trade fair companies;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010767
