Title :
Application of Gray system in the marketing management
Author :
Liang, Hong ; Zhai, Ming
Author_Institution :
Coll. of Manage., China Univ. of Geosci., Wuhan, China
Abstract :
Grey Inter-Connection Degree Analysis in a theoretical method of the Grey system theory. This thesis applies the method to evaluating the marketing operation of a certain enterprise, ending up with a scientific and reliable result, which shows broad applicable prospects of the Grey system Theory in the field of marketing.
Keywords :
grey systems; market research; enterprise; grey system; interconnection degree analysis; marketing management; Analytical models; Indexes; Market opportunities; Merchandise; Numerical models; Presses; Reliability; Grey inter-connection model; application; merchandise segmentation;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010817
