Title :
Social approaches to trust-building in Web technologies
Author :
Ulivieri, Filippo
Author_Institution :
Ist. di Sci. e Tecnologie della Cognizione, Centro Nazionale delle Ricerche, Roma, Italy
Abstract :
Trust is one of the most important elements in agents\´ relations: there is no cooperation (and ultimately no society) without this original core of trustworthiness towards a partner. In this article we focus on trust within technology-based environments, a subject which has been addressed by several disciplines and from several perspectives. Classical approaches to trust-building are presented here briefly: trust nourished by technological security; trust based on a rigid organization of cooperation; trust provided by a trusted third party and so on. We show that online trust or, more generally, trust in a technical environment, can only be nourished by approaches that are able to integrate cognitive and social elements in a strong way. More precisely, we propose a "paradigm shift" based on an extensive use of communality, reputation and over-help. We also suggest that it is important to study the role of familiarity and habit as one of the factors that could facilitate the presence of trust in a community of users.
Keywords :
Web sites; data privacy; social aspects of automation; software agents; Web technologies; communality method; online trust; over-help method; paradigm shift; reputation method; technology based environments; trust building; trustworthiness; Access control; Access protocols; Biometrics; Computer crime; Cryptographic protocols; Cryptography; Data security; Electronic mail; Protection; Technological innovation;
Conference_Titel :
Security and Privacy for Emerging Areas in Communication Networks, 2005. Workshop of the 1st International Conference on
Print_ISBN :
0-7803-9468-2
DOI :
10.1109/SECCMW.2005.1588296