Title :
Web-sites user´s satisfaction measurement and its´ implications for management
Author :
Yunpeng, Li ; Yongyang, Yu ; Mingxi, Song
Abstract :
The objective of this study is web-sites, and the purpose of which is to revalidate End-User Computing Satisfaction (EUCS) instrument to measure user´s satisfaction with web-sites. This study is especially important given that the increased significance of the web-sites and its uniqueness in computing application field. A total of 38 persons participated in the survey via e-mail. Fit indices analysis was conducted to test the reliability, validity of the revised EUCS instrument. The analysis and results suggests that EUCS instrument is a valid and robust one to measure user´s satisfaction of web-sites. According to the situation of low user´s satisfaction level, the practitioners should raise up user´s satisfaction level from strategy and business procedure design aspects.
Keywords :
Web sites; social aspects of automation; Web sites; business procedure design aspects; computing application; e-mail survey; end-user computing satisfaction; fit indices analysis; revised EUCS instrument reliability; revised EUCS instrument validity; user satisfaction measurement; Accuracy; Business; Correlation; Information systems; Instruments; Internet; Reliability; EUCS instrument; implications for management; measurement of satisfaction; user´s satisfaction; web-sites;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010893