Application of Data Mining Technology in E-Commerce

The rapid development of the Internet has brought an opportunity for the development for enterprises. Web mining in the status of e-commerce Websites have became more and more important. In the e-commerce, the data mining is helpful of the discovery to trade development tendency, of the correct decision-making made by the enterprise. This article mainly summarizes the present electronic commerce´s Web data mining method, and classifying to its objects, analyzing the network data mining´s function, described the use of electronic commerce website in a number of web mining application, and offering the reference for the future electronic commerce practice, especially its software´s development and the application.