DocumentCode :
3181831
Title :
Research of WEB Usage Mining Based on Negative Association Rules
Author :
Bin, Yang ; Xiangjun, Dong ; Fufu, Shi
Author_Institution :
Sch. of Inf. Sci. & Technol., Shandong Inst. of Light Ind., Jinan, China
Volume :
1
fYear :
2009
fDate :
25-27 Dec. 2009
Firstpage :
196
Lastpage :
199
Abstract :
Today, Internet has become an indispensable tool for everyone, Web usage mining correspondingly becomes a hotspot, which uses large amounts of data in the Web server log and other relevant data sets for mining analysis and gains valuable knowledge model about usage of relevant Web site. At present, a lot of works have to do with the positive association rules in Web usage mining, but negative association rules is more important, So in this paper we have applied negative association rules technology to Web usage mining, in the course of the experiment we have proved that the negative association rules have a more important role on access pattern to Web visitors, give the mining algorithms, to solve the deficiencies in which positive association rules are referred to.
Keywords :
Internet; Web sites; data mining; Internet; Web server log; Web usage mining; negative association rules; relevant Web site usage; Application software; Association rules; Computer applications; Computer industry; Data mining; Industrial economics; Information analysis; Information science; Itemsets; Pattern analysis; Web usage mining; data mining; negative association rules; pattern discovery; support – confidence framework;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer Science-Technology and Applications, 2009. IFCSTA '09. International Forum on
Conference_Location :
Chongqing
Print_ISBN :
978-0-7695-3930-0
Electronic_ISBN :
978-1-4244-5423-5
Type :
conf
DOI :
10.1109/IFCSTA.2009.55
Filename :
5385098
Link To Document :
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