Title :
On the development of Chongqing MICE tourism
Author_Institution :
Tourism Coll., Chongqing Univ. of Arts & Sci., Chongqing, China
Abstract :
As a new way of tourism, MICE has become an important part of tourism. Its development in Chongqing has the advantages of unique location, industrial concentration, broad market, well-furnished facilities and so on. At the same time, it also has the disadvantages of low brand recognition, lower degree of market and specialization and so forth. By analyzing the advantages and the disadvantages of MICE tourism in Chongqing, the article discusses how to further improve the development of MICE tourism of Chongqing level and puts forward suggestions and measures.
Keywords :
facilities planning; industrial economics; travel industry; Chongqing MICE tourism development; brand recognition; broad market; industrial concentration; well-furnished facilities; Cities and towns; Economics; Government; Industries; Mice; Transportation; Chongqing; Conference and Exhibition; MICE Turism; Measure;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011096
