Notice of RetractionResearch on customers´ behavior in socialized service of gymnasiums and stadiums in universities and colleges

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Customers´ behavior in socialized service of Stadiums and Gymnasiums of Colleges and Universities (SGCU) is studied by questionnaires and on-the-spot investigation, and interviewing students, campus residents, community residents, making an analysis of the behavioral characteristics of their physical activities, and further researches the characteristics of the consumers´ behavior in the of SGCU in socialized service practice on this basis. It mainly analyzes the age, class composition, consumption habits and consumer characteristics of the consumers of SGCU services. From the understanding of the consumers´ behavior, we can more effectively promote the socialization of SGCU, enhance efficiency of the sports stadiums and serve in a broader market.