Title :
Notice of Retraction
Research in China´s Alibaba´s development
Author :
Guo-An Wang ; Yong-Taek Lim
Author_Institution :
Coll. of Econ., Zhejiang Gongshang Univ., Hangzhou, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The five marketing strategies of Alibaba have accelerated its development and helped to distinguish itself in the field of e-trade in the world. Firstly this paper reviews Alibaba´s development, then analyzes its five marketing strategies and the creditability it has attached importance to. Finally it provides some proposals for its future development after the global financial crisis.
Keywords :
financial management; international trade; marketing; China Alibaba development; creditability; e-trade; global financial crisis; marketing strategy; Business; Educational institutions; Electronic mail; Industries; Information services; Internet; Search engines; Alibaba; SMEs; credit; e-Trade; marketing;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Dengleng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011136
