• DocumentCode
    3184107
  • Title

    Analyzing Customer Behavior Model Graph (CBMG) using Markov Chains

  • Author

    Márk, Kaszoó ; Csaba, Legány

  • Author_Institution
    Budapest Univ. of Technol. & Econ., Budapest
  • fYear
    2007
  • fDate
    June 29 2007-July 2 2007
  • Firstpage
    71
  • Lastpage
    76
  • Abstract
    Performance is one of the main challenges in designing an e-commerce or e-business application. This article proposes a new method for estimating one important parameter of system workload, the average visit length. In order to characterize system workload, common techniques, like Customer behavior model graphs (CBMG) or Markov chains can be applied. This paper introduces a new method for transforming CBMG graphs to stable Markov chains. It is proven by measurement results that the average visit length converge to the stationary distributions of the Markov chain representations. A new method for calculating the average recurrent time as the average session length is also presented.
  • Keywords
    Markov processes; electronic commerce; graph theory; Markov chain; customer behavior model graph; e-business application; e-commerce; system workload; Automation; Informatics; Intelligent systems; Length measurement; Navigation; Parameter estimation; Queueing analysis; Systems engineering and theory; Customer Behavior Model Graph (CBMG); E-Commerce; Markov chain; performance;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent Engineering Systems, 2007. INES 2007. 11th International Conference on
  • Conference_Location
    Budapest
  • Print_ISBN
    1-4244-1147-5
  • Electronic_ISBN
    1-4244-1148-3
  • Type

    conf

  • DOI
    10.1109/INES.2007.4283675
  • Filename
    4283675