Notice of RetractionStudy on the real estate integrated marketing based on the customer satisfaction angle

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

With the development of economy and the improvement of people´s living standard, the demand for real estate will rising. And people have new requirements to its function, style and configuration. Objectively, its make the real estate market change by seller´s market into buyer´s market. In order to adapt to the formation of real estate buyer´s market, the developers need to introduce integrated marketing concept. So, the developers should development real estate product aim for consumers´ satisfaction. And set the price according to consumers´ psychological; offer more convenient by continuously improve marketing services; achieve the effective communication with consumers by vigorously promote relationship marketing; promote enterprise image by fulfill company social responsibility.