A study on the IT service marketing life cycle pattern

Currently, the concept of Software as a Service (SAAS) has been accepted by software industry. For software companies, IT service can not only enhance their products´ competitive advantage, but also to create new revenue growths and competitiveness. This paper outlines the current major problems plagued the software business then proposes and designs an IT service marketing system based on the software life cycle theory. Under the idea of turning IT services into tangible products, we provide deep discussions in service products design, distribution channels design, service products promotion, organization design, workflows design and service products delivery procedures. At the end, the IT service management system is introduced for detail explanations.