Title :
A study of impact with donation of local public colleges alumni
Author :
Du Lanying ; Rui, Zhu ; Ling, Qian
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
This paper analyses the influence factors of alumni donation to public colleges. Through 205 questionnaires, the research built the local public college alumni donation theory model.. This framework based on social identity theory has integrated the Mael&Ashforth´s recognition model of alumni organization. The research would benefit to form theoretical research system and improve college ability to access resources.
Keywords :
educational institutions; social sciences; alumni donation; alumni organization; influence factors; local public colleges alumni; social identity theory; Correlation; Educational institutions; Mathematical model; Organizations; Regression analysis; Reliability; alumni donation; identity; public college;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011276
