DocumentCode
3187753
Title
Research on customer clustering analysis based on E Supply Chain
Author
Zhaojun, Ji ; Ying, Gao
Author_Institution
Depts. of Econ. Manage., Shandong Water Vocational Coll., Rizhao, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
3242
Lastpage
3245
Abstract
Firstly, the paper analyzes E Supply Chain and NN(neural network) SOFM, then the paper discusses the structure and function, verifies the improved SOFM model in practical instance. Finally, according to the results of clustering analysis, characteristics of customer group and importance of customers, the paper put forward the corresponding business strategy.
Keywords
customer services; neural nets; pattern clustering; supply chain management; E supply chain; NN; SOFM model; business strategy; customer clustering analysis; customer group; customer importance; neural network; Artificial neural networks; Biology; Educational institutions; Publishing; Supply chains; Business Strategy; Clustering Analysis; NN; Supply chain;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6011326
Filename
6011326
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