Notice of RetractionThe feasibility of implementing CRM in college sports venues

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Customer Relationship Management is the pattern of the administration regarding customer as centre and the communication with enterprise and external business as a leading factor, giving the first place to the application of the enterprise fore-end business. This paper begins with the connotation of the Customer Relationship Management, and discusses the feasibility of the application of CRM, the content of the implementation and the possible problems confronted in the implementation in the college sports venues. At the same time, the purpose of the application of the new idea of the CRM is to strengthen the interactive communication between the manager and the customers (the participants of the physical exercise) of the college sports venues, meet the demand of the customers and providing personal service to them actively and correctly, and create the new situation of the management of the resources of the college sports venues.