Notice of RetractionOn the integrity of the telephone marketing and enterprise image perception of consumers

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In this article, We have researched about the integrity of the telephone marketing and enterprise image perception of consumers. In this study, We divided the sincerity telemarketing into a five-factor structure. They are people sincerity, product sincerity, channel of distribution sincerity, list price sincerity and interactivity. Our research is based on the rationality of five dimensionality of sincerity telemarketing and integrity of the telephone marketing and enterprise image perception of consumers. The research shows that we can know rationality of the sincerity telemarketing five dimensionality, and there has a direct influence between honesty in telephone marketing and enterprise image perception of consumers.