Title :
An empirical study on the search engine optimization technique and its outcomes
Author :
Wang, Fuxue ; Li, Yi ; Zhang, Yiwen
Author_Institution :
Coll. of Econ. & Manage., Chongqing Univ. of Posts & Telecommun., Chongqing, China
Abstract :
Techniques of Search Engine Optimization (SEO) are observed from four aspects: structure optimization, keywords optimization, content optimization, and link optimization. This paper seeks to analyze the impact of SEO techniques on the effectiveness of SEO, to figure out which technique strategy is most effective, and furthermore, to test the possible influence of SEO techniques on Page Interest. Different from previous relevant research, this paper attempts to evaluate the techniques of SEO by means of the third-party measuring tool based on the data collected from 116 websites.
Keywords :
Web sites; content management; optimisation; search engines; Page Interest; SEO technique; Web sites; content optimization; keyword optimization; link optimization; search engine optimization technique; structure optimization; third-party measuring tool; Analytical models; IP networks; Length measurement; Optimization; Robots; Search engines; Skin; Page Interest; Search Engine Optimization (SEO); effectiveness of SEO techniques;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011361
