An empirical study on the search engine optimization technique and its outcomes

Author

Wang, Fuxue ; Li, Yi ; Zhang, Yiwen

Author_Institution

Coll. of Econ. & Manage., Chongqing Univ. of Posts & Telecommun., Chongqing, China

fYear

2011

fDate

8-10 Aug. 2011

Firstpage

2767

Lastpage

2770

Abstract

Techniques of Search Engine Optimization (SEO) are observed from four aspects: structure optimization, keywords optimization, content optimization, and link optimization. This paper seeks to analyze the impact of SEO techniques on the effectiveness of SEO, to figure out which technique strategy is most effective, and furthermore, to test the possible influence of SEO techniques on Page Interest. Different from previous relevant research, this paper attempts to evaluate the techniques of SEO by means of the third-party measuring tool based on the data collected from 116 websites.

Keywords

Web sites; content management; optimisation; search engines; Page Interest; SEO technique; Web sites; content optimization; keyword optimization; link optimization; search engine optimization technique; structure optimization; third-party measuring tool; Analytical models; IP networks; Length measurement; Optimization; Robots; Search engines; Skin; Page Interest; Search Engine Optimization (SEO); effectiveness of SEO techniques;

fLanguage

English

Publisher

ieee

Conference_Titel

Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on

Conference_Location

Deng Leng

Print_ISBN

978-1-4577-0535-9

Type

conf

DOI

10.1109/AIMSEC.2011.6011361

Filename

6011361