Strategies for leading cadres to deal with media from the perspective of asymmetric information theory

This paper is intended to assist leading cadres to improve flexibility and efficiency in dealing with media in the new media era and enhance the influence of government on media. Asymmetric information theory from microeconomics is employed to analyze game playing between leading cadres and media. The results show the existence of information asymmetry puts leading cadres at a disadvantage, resulting in passive response to media, even in the form of undesirable words and actions. To turn around the losing trend and achieve the initiative and efficiency, leading cadres should be well aware of their roles and positions in dealing with media, the properties of media while improving their media literacy and enhancing media relations.