DocumentCode
3188602
Title
Seeing development strategies of Zhejiang leisure agriculture tourism from the perspective of travel motivations—Taking shanghai market as an example
Author
Zhou, Shaojian
Author_Institution
Zhejiang Shuren Univ., Hangzhou, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
3337
Lastpage
3340
Abstract
By making surveys among Shanghai citizens, this thesis analyzes the travel motivations of Shanghai citizens in terms of tourist cognition and demands and, by incorporating relevant theories and researches, proposes development ideas and strategies for Zhejiang leisure agriculture tourism from the perspective of tourism motivations.
Keywords
agriculture; cognition; leisure industry; strategic planning; travel industry; Shanghai market; Zhejiang leisure agriculture tourism; development strategies; tourist cognition; tourist demands; travel motivations; Agriculture; Cities and towns; Cultural differences; Government; Layout; Transportation; Travel motivation; Zhejiang; development strategy; leisure agriculture tourism;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6011366
Filename
6011366
Link To Document