Privacy concern toward using social networking services: A conceptual model

The success of social networking services (SNS) largely depends on the targeted users´ adoption and usage behavior. However, privacy concern is one of the important barriers to SNS services application. A better understanding of online privacy concern and its general effect on users´ intention toward using social networking services is an important research issue. This paper initiates discussion of this issue by proposing a conceptual model which places privacy concern as the focal point for SNS acceptance.