Title :
Privacy concern toward using social networking services: A conceptual model
Author_Institution :
Sch. of Econ. & Manage., Beijing Inst. of Graphic Commun., Beijing, China
Abstract :
The success of social networking services (SNS) largely depends on the targeted users´ adoption and usage behavior. However, privacy concern is one of the important barriers to SNS services application. A better understanding of online privacy concern and its general effect on users´ intention toward using social networking services is an important research issue. This paper initiates discussion of this issue by proposing a conceptual model which places privacy concern as the focal point for SNS acceptance.
Keywords :
Web services; computer network security; data privacy; social networking (online); SNS services; conceptual model; focal point; online privacy; social networking services; Business; Internet; Law; Privacy; Psychology; Search engines; Social network services; institutional assurance; privacy concern; social network services (SNS);
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011395
