DocumentCode
3189357
Title
B2C E-Commerce WEbsites Operation Evaluation
Author
Lu, Jinzhong ; Guan, Feng
Author_Institution
Eng. & Bus. Sch., Inner Mongolia Univ. of Technol., Hohhot, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
6163
Lastpage
6165
Abstract
The paper based on E-Commerce Websites to analyze its operation via operating circumstances, marketing achievements, consuming behaviors, valuing standards, the consumer´s gratification and ECW operation, to present evaluating approaches so as to solve the problems from E-Commerce Websites enterprises and perfect E-Commerce Websites operating effects.
Keywords
Web sites; electronic commerce; marketing data processing; B2C e-commerce Web sites operation evaluation; consumer gratification; consuming behaviors; e-commerce enterprises; marketing achievements; operating circumstances; valuing standards; Electronic commerce; Indexes; Investments; Security; Standards; Web services; E-Commerce Websites; operation evaluation;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6011406
Filename
6011406
Link To Document