Title :
Microblogging users classification and behavior analysis
Author :
Ma, Te ; Dong, DaHai ; Guo, YanHong
Author_Institution :
Sch. of Manage., Dalian Univ. of Technol., Dalian, China
Abstract :
This online community of people based on classification theory, combined with the user´s microblogging features, made the first groundbreaking microblogging users will be divided into 10 types, and is divided into 10 categories of user needs according to Maslow´s classification distinction again, different from other microblogging only a single user Maslow´s classification of this study for future research to provide a micro-blog a better research base. At the same time, promote the interest and enhance the image of the microblogging marketing companies to better identify their own user groups.
Keywords :
social aspects of automation; social networking (online); Maslow classification distinction; behavior analysis; classification theory; microblogging marketing company; microblogging users classification; online community; user groups; Blogs; Communities; Government; Industries; Media; Production; Safety; Microblogging; categories of users; user groups;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011410