• DocumentCode
    3189474
  • Title

    The new management paradigm of corporate-level strategy: To establish strategy ecological community

  • Author

    Lishi, He

  • Author_Institution
    Bus. Sch., Dept. of Marketing, HoHai Univ., Nanjing, China
  • fYear
    2011
  • fDate
    8-10 Aug. 2011
  • Firstpage
    6457
  • Lastpage
    6460
  • Abstract
    In complex and volatile strategic environment, the existing corporate-level strategy has been shown its limits. Drawing on ideas of biological evolution of ecological community, the paper presents a new management paradigm of corporate-level strategy: to establish strategy ecological community. This new paradigm regards corporation´s strategic business unit strategy´s cluster as a community ecosystem, dose a series of establishing work to achieve the community´s formation and growth, and to resolve corporate-level strategic issues in complex environments.
  • Keywords
    ecology; organisational aspects; strategic planning; complex strategic environment; corporate-level strategy; management paradigm; strategy ecological community; volatile strategic environment; Business; Communities; Context; Ecosystems; Evolution (biology); Organisms; Portfolios; corporate-level strategy; management paradigm; strategy ecological community;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
  • Conference_Location
    Deng Leng
  • Print_ISBN
    978-1-4577-0535-9
  • Type

    conf

  • DOI
    10.1109/AIMSEC.2011.6011413
  • Filename
    6011413