Title :
The principal-agent relationships in group buying auction
Author_Institution :
Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China
Abstract :
In Group-buying auction, the auctioneer is divided into two different roles, including suppliers and auction agent. The principal-agent relationship arises between suppliers and auction agent. To analyze this relationship, this paper describes the auction flow and Point out that this relationship is accord with common agency. We explore the goal conflict and information asymmetry of this principal-agent relationship. We also investigate the adverse selection and moral hazard from agent perspective and try to put forward the preliminary scheme to solve the problems.
Keywords :
commerce; purchasing; auction agent; group buying auction; moral hazard; principal-agent relationships; Business; Economics; Educational institutions; Hazards; Publishing; Sun; Uncertainty; agent perspective; group-buying auction; principal-agent relationships;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011446