DocumentCode :
3190118
Title :
The principal-agent relationships in group buying auction
Author :
Qian, Dake
Author_Institution :
Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China
fYear :
2011
fDate :
8-10 Aug. 2011
Firstpage :
5947
Lastpage :
5950
Abstract :
In Group-buying auction, the auctioneer is divided into two different roles, including suppliers and auction agent. The principal-agent relationship arises between suppliers and auction agent. To analyze this relationship, this paper describes the auction flow and Point out that this relationship is accord with common agency. We explore the goal conflict and information asymmetry of this principal-agent relationship. We also investigate the adverse selection and moral hazard from agent perspective and try to put forward the preliminary scheme to solve the problems.
Keywords :
commerce; purchasing; auction agent; group buying auction; moral hazard; principal-agent relationships; Business; Economics; Educational institutions; Hazards; Publishing; Sun; Uncertainty; agent perspective; group-buying auction; principal-agent relationships;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
Type :
conf
DOI :
10.1109/AIMSEC.2011.6011446
Filename :
6011446
Link To Document :
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