The analysis on integrity in c2c e-business based on the game theory

The main problem about integrity in c2c e-business include: The actual goods is not consistent with and propaganda, goods cannot arrive in time, manufacturing false credit, after-sales service can not keep. The game model studies the decision-making behavior, its mutual decision and the decision of the balance problems in c2c trade pattern. The solution include: perfect credit evaluation system to the seller, widen the channels of consumer´s communication, introduces information agency, to strengthen the government supervision.