An RFID-based outdoor advertising management system

Author

Mao, Jianlin ; Li, Bo ; Li, Yuhui ; Wu, Xing

Author_Institution

Sch. of Inf. Eng. & Autom., Kunming Univ. of Sci. & Technol., Kunming, China

fYear

2011

fDate

20-23 March 2011

Firstpage

186

Lastpage

189

Abstract

RFID technology is now widely used in more and more fields. In this paper, we apply RFID technology to design an outdoor advertising management system, where the labor cost is expected to be reduced while the management efficiency is improved greatly. To meet the requirements of outdoor advertising management, both passive and active data collection modes are given. A hierarchical system architecture is built, which includes RFID tag and reader network, RFID reader network and system network. On the system network, a web-based supervision and management software is designed.

Keywords

advertising; radiofrequency identification; telecommunication network management; RFID reader network; RFID tag; RFID technology; Web-based supervision; active data collection modes; hierarchical system architecture; management software; outdoor advertising management system; passive data collection modes; system network; Advertising; Databases; Inspection; RFID tags; Servers; Software; Outdoor Advertising Management; RFID Technology; Web-based Supervision and Management;

fLanguage

English

Publisher

ieee

Conference_Titel

Cyber Technology in Automation, Control, and Intelligent Systems (CYBER), 2011 IEEE International Conference on

Conference_Location

Kunming

Print_ISBN

978-1-61284-910-2

Type

conf

DOI

10.1109/CYBER.2011.6011790

Filename

6011790