Title :
An RFID-based outdoor advertising management system
Author :
Mao, Jianlin ; Li, Bo ; Li, Yuhui ; Wu, Xing
Author_Institution :
Sch. of Inf. Eng. & Autom., Kunming Univ. of Sci. & Technol., Kunming, China
Abstract :
RFID technology is now widely used in more and more fields. In this paper, we apply RFID technology to design an outdoor advertising management system, where the labor cost is expected to be reduced while the management efficiency is improved greatly. To meet the requirements of outdoor advertising management, both passive and active data collection modes are given. A hierarchical system architecture is built, which includes RFID tag and reader network, RFID reader network and system network. On the system network, a web-based supervision and management software is designed.
Keywords :
advertising; radiofrequency identification; telecommunication network management; RFID reader network; RFID tag; RFID technology; Web-based supervision; active data collection modes; hierarchical system architecture; management software; outdoor advertising management system; passive data collection modes; system network; Advertising; Databases; Inspection; RFID tags; Servers; Software; Outdoor Advertising Management; RFID Technology; Web-based Supervision and Management;
Conference_Titel :
Cyber Technology in Automation, Control, and Intelligent Systems (CYBER), 2011 IEEE International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-61284-910-2
DOI :
10.1109/CYBER.2011.6011790
