Title :
A decision tree approach for predicting smokers’ quit intentions
Author :
Ding, Xiaojiang ; Bedingfield, Susan ; Yeh, Chung-Hsing ; Zhang, Jian Ying ; Petrovic-Lazarevic, Sonja ; Coghill, Ken ; Borland, Ron ; Young, David
Author_Institution :
Clayton Sch. of Inf. Technol., Monash Univ., Monash, VIC
Abstract :
This paper presents a decision tree approach for predicting smokerspsila quit intentions using the data from the International Tobacco Control Four Country Survey. Three rule-based classification models are generated from three data sets using attributes in relation to demographics, warning labels, and smokerspsila beliefs. Both demographic attributes and warning label attributes are important in predicting smokerspsila quit intentions. The modelpsilas ability to predict smokerspsila quit intentions is enhanced, if the attributes regarding smokerspsila internal motivation and beliefs about quitting are included.
Keywords :
decision trees; demography; human factors; prediction theory; psychology; International Tobacco Control Four Country Survey; decision tree approach; demographic attributes; intension prediction; motivation; rule-based classification model; smokers quit intentions; warning label attributes; Advertising; Cancer; Classification tree analysis; Decision trees; Demography; Information technology; Psychology; Technology management; Temperature control; Testing;
Conference_Titel :
Communications, Circuits and Systems, 2008. ICCCAS 2008. International Conference on
Conference_Location :
Fujian
Print_ISBN :
978-1-4244-2063-6
Electronic_ISBN :
978-1-4244-2064-3
DOI :
10.1109/ICCCAS.2008.4657945