Title :
The emergence of VARs in the switching power supply industry
Author :
Kubasti, Connie Heath
Author_Institution :
Heath Resource Group, Sunnyvale, CA, USA
Abstract :
Value-added resellers (VARs) have been around for a number of years within the computer industry. This sales channel is now emerging as an option for switching power supply manufacturers. This paper explores the VAR trend and determines the reasons for its´ emergence among power supply vendors. The benefits and drawbacks associated with using VARs as a sales and distribution channel within the switching power supply industry is also examined
Keywords :
management; manufacturing industries; sales management; switched mode power supplies; distribution channel; power supply vendors; sales channel; switching power supply industry; switching power supply manufacturers; value-added resellers; Computer industry; Connectors; Electricity supply industry; Emergency power supplies; Manufacturing processes; Marketing and sales; Power supplies; Power systems; Reactive power; Warranties;
Conference_Titel :
Applied Power Electronics Conference and Exposition, 1998. APEC '98. Conference Proceedings 1998., Thirteenth Annual
Conference_Location :
Anaheim, CA
Print_ISBN :
0-7803-4340-9
DOI :
10.1109/APEC.1998.647701
