Marketing of regulation [power supplies]

A power supply is a regulated product and an agency/government´s regulation is an important aspect of the product. Though generally regulation is disliked by many power supply manufacturers, it has certain marketing value and is used as a marketing tool. This paper shows that the regulation and regulatory compliance not only has marketing value, but is one of the most marketed parameters in the power supply industry. Compliance to regulation is marketed more than reliability/quality or the price, which for user´s are the most significant parameters in making a purchasing decision. A marketable parameter is the one that is discriminatory and useful to the user. Why then, is an agency/government mandated parametric requirement considered as the most discriminatory? Why is the significant selling parameter different than a user´s significant buying parameter? By marketing regulation, a mandated parameter, are manufacturers creating an inherent mismatch between what the user´s want and manufacturer´s provide? This paper explores various marketing issues related to regulatory compliances