Title :
International marketing for small manufacturing enterprises in the power electronics marketplace
Author :
Bowers, John S. ; Staffiere, Donald T.
Author_Institution :
Custom Electron Inc., Oneonta, NY, USA
Abstract :
This paper addresses marketing strategies that are unique to small manufacturing enterprises (SMEs) in the international marketplace. SMEs must address these topics if they want to successfully conduct business on a global scale. While international marketing is successfully practiced by many large electronics companies, this paper is intended to assist SMEs in conducting business with their limited resources in the international marketplace
Keywords :
electronics industry; marketing; power electronics; strategic planning; business; international marketing; limited resources; marketing strategies; power electronics marketplace; small manufacturing enterprises; Business; Companies; Consumer electronics; Energy management; Engineering management; Government; Manufacturing; Marketing management; Power electronics; Power engineering and energy;
Conference_Titel :
Applied Power Electronics Conference and Exposition, 1998. APEC '98. Conference Proceedings 1998., Thirteenth Annual
Conference_Location :
Anaheim, CA
Print_ISBN :
0-7803-4340-9
DOI :
10.1109/APEC.1998.647703
