DocumentCode :
3199646
Title :
The challenges of integrating BPL into existing telecom business models: market visions from Brazilian research
Author :
Cunha, Americo ; Biggs, Peter ; Quintella, Heitor
Author_Institution :
Univ. Fed. Fluminense, Niteroi, Brazil
fYear :
2005
fDate :
6-8 April 2005
Firstpage :
395
Lastpage :
399
Abstract :
This work presents a strategic assessment of broadband power line (BPL) technology, showing evidences that BPL is a very real competitive access technology to telecom services. Firstly, the business environment of technological convergence is investigated to search for opportunities to deploy BPL. Additionally, BPL competitiveness is assessed against the main existing access technologies. As a basis for telecom business environment diagnostic, we present the results of a research in Brazil´s telecom market to understand how service providers are reacting to technological convergence [Cunha, A., 2001],[Quientella, HLMM, 1997] . The results were compared with a similar US research developed in 1991 by Joseph Pine, MIT. The results indicated that many technological innovations do not reach the market due the lack of appropriated businesses models. Furthermore, a technologic competitiveness assessment is performed using traditional techniques such as Porter´s 5 forces [Porter, M, 1980]. BPL/PLC is assessed against the existing access technologies. Some strategic drivers were outlined in the entrance of BPL/PLC in the telecom sector. It provides important insights of how new technological assets, like BPL, can be competitive and integrated into telecom services.
Keywords :
broadband networks; carrier transmission on power lines; research initiatives; telecommunication services; Brazil telecom market; Brazilian research; broadband power line technology; market visions; service providers; telecom business; telecom business models; telecom services; Broadband communication; Business communication; Communications technology; Energy management; Power line communications; Power supplies; Programmable control; Technological innovation; Telecommunication services; Wiring;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Power Line Communications and Its Applications, 2005 International Symposium on
Print_ISBN :
0-7803-8844-5
Type :
conf
DOI :
10.1109/ISPLC.2005.1430538
Filename :
1430538
Link To Document :
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