Title :
Polo International and global software marketing
Author :
Pinheiro, M. ; Weber, Kival
Author_Institution :
Polo Int., Austin, TX.
Abstract :
Summary form only as given. Polo International and SOFTEX 2000 in Brazil have established international technology assessment and marketing linkages in Europe, Asia, and the USA. Polo International was admitted into the Austin Technology Incubator in 1995. This paper discusses the challenges and opportunities faced by this relatively small software company in meeting its objective of establishing a global marketing strategy
Keywords :
marketing; software development management; software houses; Austin Technology Incubator; Polo International; SOFTEX 2000; global marketing strategy; international technology assessment; marketing linkages; software company; Asia; Couplings; Europe;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653702
