Title :
Building and using object-oriented frameworks for semi-structured domains: the sales promotion domain as example
Author :
Dalebout, Arco ; Van Hillegersberg, Jos ; Wierenga, Berend
Author_Institution :
Center for Inf. Technol. in Marketing, Erasmus Univ., Rotterdam, Netherlands
Abstract :
Object oriented (OO) frameworks are considered an important step forward in developing software applications efficiently. Success of frameworks has however predominantly been limited to structured domains. The paper describes a method for developing OO domain frameworks for semi structured domains. The complexity of such domains requires the use of more elaborate analysis and design techniques than those normally used in OO analysis and design. In the method described here, the knowledge of domain experts forms the basis for developing the framework. The OO framework is constructed on the design level using a CASE tool. Using the design model, the framework can be customized and extended to develop a variety of applications for the domain. The approach is illustrated by developing a framework for the sales promotions domain, and using this framework to build an application for product managers. It is concluded that the approach described here is beneficial for building and using OO frameworks for semi structured domains
Keywords :
computer aided software engineering; marketing; marketing data processing; object-oriented programming; CASE tool; OO analysis; OO domain frameworks; domain experts; elaborate analysis; object oriented frameworks; product managers; sales promotion domain; semi structured domains; software applications; Application software; Buildings; Information analysis; Information management; Marketing management; Object oriented modeling; Programming profession; Promotion - marketing; Protocols; Prototypes; Software development management; Software prototyping; Software tools; Technology management;
Conference_Titel :
System Sciences, 1998., Proceedings of the Thirty-First Hawaii International Conference on
Conference_Location :
Kohala Coast, HI
Print_ISBN :
0-8186-8255-8
DOI :
10.1109/HICSS.1998.654769