Title : 
An interpretation of photography as an art and communication
         
        
            Author : 
Ismail, Adzrool Idzwan Hj. ; Isa, Kamarudzaman Md. ; Azahari, Mustaffa Halabi Hj
         
        
            Author_Institution : 
Faculty of Arts & Design, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
         
        
        
        
        
        
            Abstract : 
Photography is a visual representation, which highlights an act of seeing to establish subject matter in the surroundings. These would be described, explained and visualized with the content of the emotional experience. The process of communication starts when the information sources encode or produce a set of messages in the mode of speech, written form, picture or other media to other parties. In a communication process, photograph is used as medium of persuasion as it controls the emotions of the reviewer. The production of an image in communicating with its viewers undergoes a critical process. Thus this paper explores how society perceives and holds attitudes in interpreting and describing a photograph as a form of arts and media in a communication process.
         
        
            Keywords : 
Cameras; Education; Industries; Modems; Process control; Writing; Message; Photography; Value;
         
        
        
        
            Conference_Titel : 
Science and Social Research (CSSR), 2010 International Conference on
         
        
            Conference_Location : 
Kuala Lumpur, Malaysia
         
        
            Print_ISBN : 
978-1-4244-8987-9
         
        
        
            DOI : 
10.1109/CSSR.2010.5773750