Title :
Consumer Behavior Modeling Based on Social Psychology and Complex Networks
Author :
Yoshida, Takashi ; Hasegawa, Masahiro ; Gotoh, Tomohisa ; Iguchi, Hiroto ; Sugioka, Kei ; Ikeda, Kenich
Author_Institution :
NEC Corp., Tokyo
Abstract :
Service innovation necessitates the acceptance by customers. The evaluation of the acceptance is problematic as word-of-mouth type of advertising becomes popular. We developed a consumer behavior modeling framework that consists of consumer agents and consumer network, using snowball sampling technique. The differentiating technologies are social psychology and complex networks. Our data analysis and multi-agent simulations proved the feasibility of this framework.
Keywords :
advertising; consumer behaviour; psychology; advertising; complex networks; consumer agents; consumer behavior modeling; consumer network; service innovation; snowball sampling technique; social psychology; Advertising; Complex networks; Consumer behavior; Internet; Mobile handsets; National electric code; Psychology; Recruitment; Sampling methods; Social network services;
Conference_Titel :
E-Commerce Technology and the 4th IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services, 2007. CEC/EEE 2007. The 9th IEEE International Conference on
Conference_Location :
Tokyo
Print_ISBN :
0-7695-2913-5
DOI :
10.1109/CEC-EEE.2007.36