Classification of Service Model and Value Creation

Science and technology are expected to establish a new scientific methodology for studies of services to raise service-sector productivity and to support new services. However, no consensus exists on how to study services because of their specific nature. This paper first provides an overview of previous studies of services using an academic database. Then it presents a new classification of service models considering the relationships among service providers, service receivers, and service environments toward value creation. We also discuss scientific strategies to co-create new service values in the real world.