DocumentCode :
3207925
Title :
Strategy maps as a communication tool in Balanced Scorecard implementation: Study of a Malaysian utility company
Author :
Ayoup, Hazeline ; Omar, Normah Hj ; Rahman, Ibrahim Kamal Abdul
Author_Institution :
College of Business, Universiti Utara Malaysia, Sintok, Malaysia
fYear :
2010
fDate :
5-7 Dec. 2010
Firstpage :
48
Lastpage :
52
Abstract :
This paper presents an exploratory and qualitative analysis of the Balanced Scorecard [BSC] implementation of a utility company in Malaysia. The use of strategy map as proposed under the BSC methodology in communicating company´s strategic vision and mission from the corporate to the individual managerial level is explored. Although the BSC has been developed for almost 20 years, BSC implementation is still an issue. One of the underexplored issues is communication. It is critical for successful BSC implementation, but very little evidence is observed in the literature. Using qualitative research approach, this paper highlights a company experience in using the BSC strategy maps to facilitate strategy communication to managers.
Keywords :
Companies; Educational institutions; Guidelines; Interviews; Object recognition; Balanced Scorecard; Case study; Performance Measurement; Strategy communication; Strategy map;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Science and Social Research (CSSR), 2010 International Conference on
Conference_Location :
Kuala Lumpur, Malaysia
Print_ISBN :
978-1-4244-8987-9
Type :
conf
DOI :
10.1109/CSSR.2010.5773827
Filename :
5773827
Link To Document :
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