DocumentCode
3208202
Title
What Factors Facilitate Online Buying?
Author
Mukerji, B. ; Thomson, Murray
Author_Institution
Eric Sprott Sch. of Bus., Ottawa
fYear
2007
fDate
11-13 July 2007
Firstpage
26
Lastpage
26
Abstract
Internet usage continues to grow at an exponential rate, and it is essential for the companies to have an online presence in order to remain competitive in the dynamic environment. It is imperative for the companies, to investigate and understand the factors that influence the decision to purchase online, in order to maximize the effectiveness of their marketing efforts. The objective of this paper is to explore the various factors that influence the decision of the customers to shop online.
Keywords
Internet; marketing; Internet; marketing; online buying; online presence; online shopping; Availability; Business; Companies; Consumer behavior; Frequency; Safety; Security; Web and internet services;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of eBusiness, 2007. WCMeB 2007. Eighth World Congress on the
Conference_Location
Toronto, Ont.
Print_ISBN
0-7695-2820-1
Electronic_ISBN
0-7695-2820-1
Type
conf
DOI
10.1109/WCMEB.2007.64
Filename
4285325
Link To Document