Title :
A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer
Author :
Chee, Y.K. ; Lim, Jay W Y ; Lau, K.W. ; Tan, Ian K T ; Hoong, Poo Kuan
Author_Institution :
Technol. Div., Oriented Media Berhad, Kuala Lumpur, Malaysia
Abstract :
Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture´s scalability.
Keywords :
advertising data processing; computer games; concurrency control; peer-to-peer computing; BitTorrent peer-to-peer protocol; architecture scalability; concurrent users; multiplayer online games in-game advertisements; scalable advertisement image delivery mechanism; Availability; Games; Media; Peer to peer computing; Protocols; Scalability; Servers; In-Game; Multiplayer Online Game; Peer-to-Peer; RealTime Advertisement Delivery; Scalable;
Conference_Titel :
Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-61284-485-5
DOI :
10.1109/ICCSN.2011.6013584
