Study on the interactive relationship between customer´s emotional response and the brand trust — In the view of online shopping

Author

Li Li

Author_Institution

Sch. of Econ. & Manage., Tianjin Univ. of Sci. & Technol., Tianjin, China

fYear

2013

fDate

28-30 July 2013

Firstpage

245

Lastpage

248

Abstract

Customer´s emotion is an indicator of customer satisfaction, also is the basis for the customer´s second buying. While in online shopping, issues of brand trust resulted from customer emotions are the focus problem in this field. By using the method of investigation, it is suggested that online business should pay more attention to strengthen the refinement of the brand value, to the brand experience design and to improve customer value when try to improve customers´ good moods.

Keywords

Internet; consumer behaviour; customer satisfaction; electronic commerce; retail data processing; brand experience design; brand trust; brand value; customer emotional response; customer good mood; customer satisfaction; customer second buying; customer value; interactive relationship; online business; online shopping; Consumer behavior; Customer satisfaction; Economics; Educational institutions; Internet; Mood; brand trust; brand value; customer emotion; online shopping;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Operations and Logistics, and Informatics (SOLI), 2013 IEEE International Conference on

Conference_Location

Dongguan

Print_ISBN

978-1-4799-0529-4

Type

conf

DOI

10.1109/SOLI.2013.6611418

Filename

6611418