DocumentCode :
3221912
Title :
A two-level theoretical model on digital divide in individual ecommerce utilization in China
Author :
Zhu, Shizhan
Author_Institution :
Sch. of Manage., Guangdong Univ. of Technol., Guangzhou, China
fYear :
2011
fDate :
27-29 May 2011
Firstpage :
92
Lastpage :
96
Abstract :
Research on individual ecommerce has suggested that digital divide hinders potential consumers to adopt its utilization in spite of their availability. This article investigates the determinants of digital divide in individual ecommerce utilization in the Chinese context. The study focuses on two types of effects at the individual level: the first order digital divide in access to Internet and the second order digital divide in ecommerce utilization. Social demographic, socioeconomic, and psychological factors are identified. These factors are critical for developing effective strategies to broaden new business horizons and reduce the digital inequality in China.
Keywords :
Internet; electronic commerce; social aspects of automation; China; Internet; digital inequality; individual e-commerce utilization; psychological factors; social demographic; socioeconomic; two level theoretical model; Electronic commerce; Humans; Internet; Niobium; Psychology; China; digital divide; individual ecommerce; psychological; social demographic; socioeconomic;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-61284-485-5
Type :
conf
DOI :
10.1109/ICCSN.2011.6013784
Filename :
6013784
Link To Document :
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