Title :
Study and Application of Web-based Data Mining in E-Business
Author :
Shen, Yanguang ; Xing, Lili ; Peng, Yiting
Author_Institution :
Hebei Univ. of Eng., Handan
fDate :
July 30 2007-Aug. 1 2007
Abstract :
The paper is engaged in a discussion over applications of Web mining to the intelligent search engine, customer relationship management, personalized service and commercial credit evaluation in e-business. And analysis and reasoning of the mass of information in e-business are made by the technology of Web mining, which can dig out potential modes and predict customers´ action, to help enterprises´ decision-makers adjust their marketing strategy, reduce the risk, make right decisions and get competitive advantage.
Keywords :
Internet; customer relationship management; data mining; electronic commerce; information filters; sales management; search engines; Web mining; commercial credit evaluation; customer relationship management; data mining; e-business; intelligent search engine; marketing strategy; personalized service recommendation system; Application software; Artificial intelligence; Consumer electronics; Customer relationship management; Data engineering; Data mining; Educational institutions; Internet; Web mining; Web pages;
Conference_Titel :
Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing, 2007. SNPD 2007. Eighth ACIS International Conference on
Conference_Location :
Qingdao
Print_ISBN :
978-0-7695-2909-7
DOI :
10.1109/SNPD.2007.117
